As part of the Charles Taylor InsureTech (CTI) product tower, Joanne heads up two areas of the business; Product Marketing and Pre-Sales

• Product Marketing – Sizing target markets, defining value propositions, positioning products and solutions so that sales and our customers understand them and their value.  Creating and executing (with the necessary support of marketing) our GTM strategy.
• Pre-Sales – Support sales to deliver revenue and increase the % of qualified leads that move to the final stages of sale (for the scope of LatAm).

In addition to this, Joanne leads the CTI women in tech forum, speaks at and attends D&I and product events. She also coaches and manage graduates as part of the CTI graduate programme.